White Label Casting is the leading casting platform for the next generation of entertainment casting. With a primary focus on ease of use for both applicants and administrators, the founders of White Label Casting have used their digital media backgrounds to develop a more complete casting application while abiding by best digital and social media practices and the latest technology tools available. A collaboration between Devious Media and Truelogic Software, White Label Casting was formed to assist television and cable networks, production companies, casting agencies, casting directors, theatre and dance production companies, and extra and audience selection companies, as well as game, dating, reality, and talk shows with the arduous casting process.
White Label Casting co-founders Dave Andrews, Marcelo Tribuj, and Martin Kornblum discovered that television shows, casting agencies, and production companies could use a better system for finding and tracking applicants. They knew that the days of “Please send an email to firstname.lastname@example.org with your name, number, and photo,” just to save it into an Excel document, should be long over. After speaking with numerous casting directors and other industry leaders to see what features were the most important to include, White Label Casting was built as a casting platform that can be used and managed without a large expense to clients. White Label Casting is the casting engine that everyone has been waiting for.